"Rich Media content is almost five times more likely to be
viewed by recipients than static email advertising.
"this according to MarketNorms"

Video Academy™
Powerful relevance based target marketing

click above to view a demo

The Video Academy is a powerful marketing tool for client retention
and customer loyalty and development.

CRM - Client Relationship Management

You don't have to provide the tip content to take advantage of the Video Academy. A powerful feature of the Video Academy is its ability to be used as a tool for client development. Businesses can access our vast pool of existing tips, which then gives you the ability to "piggy back" your message on entertaining, informative content.

Our rich media product provides our clients with dynamic value added content that is designed to increase and maintain their target audience through a compelling and relevant weekly (bi-monthly) message campaign. The resulting ongoing client-customer dialogue provides a great revenue opportunity for our clients as their clients/prospects become engaged in a purchasing decision. It also keeps their target audience informed about their offerings for future reference. Our strategy separates your message from a cluttered Internet environment, provides rapid feed back and enables you to be pro-active while conducting large-scale targeted campaigns with measurable results.

How the program works

We provide participating clients with a link to the tip of the week. This link is pasted into the body of an e-mail message and distributed to a permission - based database of clients or prospects. The recipient clicks on the link and views the VA tip along with a message that includes relevant information on products, service, lease specials, rebates etc…The email message also contains an interactive “send to a friend” feature.
Note-40% of Business Leaders report that forwarding interesting online content to your friends/associates makes the “send to a friend” feature a powerful tool for our clients.

How does the Video Academy help increase revenue?

We provide clients with dynamic relevant content on which they can "piggy back" their brand and message. Marketing Departments, Service and Salespeople have a new tool to maintain their existing clients’ attention while pursuing new sales opportunities. They have a new tool to entice prospects into a relationship based on value. Most importantly, they are much more likely to be made aware that the prospect has begun a purchasing cycle through the constant dialogue facilitated by the VA email campaign.

Why Use Rich Media Content as an Online Marketing Tool?

The advent and growing importance of the Internet and related technologies are fundamentally changing both how golf, ski and related travel products and services are distributed to end consumers as well as how they are marketed.
The growth in broadband adoption and the related growth in streaming media (video and audio) usage are revolutionizing how companies market and advertise their products and services online.

60% of business decision-makers surveyed said that the Web is the best way for advertisers to reach them, outpacing all other mediums.
(Neilson/ NetRatings, 2003)

Of Interest to the Automobile Industry - Ontario Golf Magazine demographics

Annual Household Income is $128,900

Average Age 35-49

Own 2 or more cars 71%

Own Home 78%

• 95.3% say they like to spend more for quality and performance
• 95.0% like experiment and try new things
• 77.5% consider themselves very knowledgeable about products
• 61.3% try new products before their friends do
• 72.1% like to be the first to try new products
• 71.0% say price is not the most important thing

About Their Auto Purchases

• GT readers spend $83,888 to own/lease 2.3 vehicles per household
• 90% have purchased/leased a new vehicle in the past three years
• At least 648,900 GT households plan to purchase a new vehicle in the next twelve months.

More Money = More Surfing

Household income in excess of $75K averages 27 hours per week of Internet use.